Press Kit

Press Kit

FOR IMMEDIATE RELEASE ─ May 10, 2025

Blue Creek Launches First Camera-Agnostic AI Security App That Knows Friend From Foe

Mount Vernon, WA – Blue Creek, an always-on AI “camera guard,” is now live on iOS, Android, and web. Unlike legacy systems that ping homeowners for every shadow, Blue Creek’s cloud AI identifies people, packages, pets, and cars, sending alerts only when it really matters. And it integrates seamlessly with any existing camera that can send a clip via FTP or email.


Key benefits

  • 99% reduction of false alarms, through advanced AI analysis of every frame

  • Works with Reolink, Amcrest, or any camera that can send a clip—no new hardware

  • Search with natural language (“Show me when the kids got home yesterday”)

  • Find past videos by matching image ("Did you see a cary that looks like this?")

  • Daily highlight reel with clips stitched across cameras


Pricing & availability

  • iOS, Android, and web today, available in all locations

  • $39/mo billed annually, or $49/mo monthly


Founder quote

“False alarms trained me to ignore my own cameras,” says Blue Creek founder Dan Ehrman. “I built Blue Creek so my phone only rings when something real happens.”


Assets

Screenshots and video b-roll available on Google Drive.



Press contact

Dan Ehrman | dan@bluecreek.ai